People interact and meet in physical stores and offices spaces. But now, online businesses are becoming more and more popular. So, if you run an online business, you need your website to do the talking for you. That’s why it’s very important to select words that really speak to your clients. If you find it challenging to connect with people over the internet, or, if you want to know how to increase your business online, consider implementing brain chemistry knowledge.
Does Brain Chemistry Have Anything to do with Business?
Yes, it certainly does! Brain chemistry influences our feelings, thought processes and decision making. So, when you understand how your customer’s mind works, you can connect better, act better and sell more. With brain chemistry knowledge, you learn how to engage with your ideal prospects by speaking their language. Plus, you learn how to increase customer satisfaction and therefore profits.
When you know about Gender Brain Chemistry™, you can develop more meaningful relationships with people who welcome your solutions for their problems.
What is Gender Brain Chemistry™?
The chemistry of a man or woman’s brain is highly complex. However, we can simplify it so that it’s relevant to your business needs. Let’s just focus on two hormones: testosterone and oxytocin. Men need sufficient amounts of testosterone to help keep stress levels down. Similarly, women need sufficient oxytocin to reduce their stress.
But there are two factors in today’s world that interfere with the delicate hormonal balance in the male and female brain.
First, the business world is largely dominated by testosterone. Therefore, it’s very easy for a woman to feel overwhelmed, overworked and underappreciated. Why? Because too much testosterone decreases her oxytocin. And since we have more opportunities to feel stressed and worried every day, men and women end up with imbalanced hormones.
When men have insufficient amounts of testosterone, and when women have too little oxytocin, the effects aren’t good. Everyone’s stress levels go up, productivity goes down, and so does energy, emotions, creativity, engagement and confidence. So, how can you take this information and use it to improve your business?
How to Increase Your Business Online using Gender Brain Chemistry™
One of the most important things to do is support yourself with this knowledge. If you take care of yourself, then you’ll be effective and have more energy. Then you can offer relevant and meaningful services to clients.
But how can you increase your business online in a way that supports your clients, too?
It’s important to remember that men and women’s brains are different. This impacts their feelings and decision making. Without enough testosterone, a man’s stress levels will be high. The same is true for women with low oxytocin levels. But your role isn’t merely to keep your clients from becoming stressed. The best way you can connect with them is by using words that support healthy hormone balance.
For example, if your online business markets mostly to men, you can use words that will boost their testosterone and help them feel confident, important and appreciated. On the other hand, if your website and services are geared toward women, support their oxytocin levels and watch as their engagement (and your profits) grow.
As you can see, Gender Brain Chemistry ™ really influences how men and women act. By using this knowledge, you can learn how to improve your business.