Do you run a solopreneur business? Did you know that operating a caring solopreneur business is the best way to attract more clients and profits in the long run? Any business would love the idea of potential clients becoming loyal clients of their business on a regular basis.
If you show people caring, it will increase their hormone oxytocin. This is the hormone of love and bonding. Bonding creates loyalty.
A solopreneur operates a business singlehandedly. Hence, whatever profit he/she gets is entirely his/hers. Wouldn’t it be great to own a business like that? Success in such a venture depends on your ability to genuinely care for your customers and clients.
But how can you care for your clients so that you will attract more clients to boost your sales? Here are some tips to consider in this regard.
Make sure to fulfill your promises
Most of the time, a solopreneur is so busy that he/she might not keep the promises made to his/her clients. This should be avoided at all costs since it is a dangerous trend. Make sure you keep your promises to your clients. If you promised to call a client, make sure to call him/her at the right time. Don’t be late for your appointments and respect all of your appointments. This is a great way to take care of your clients. They will build a lot of trust in you and become loyal clients over time.
Just imagine where your business will be when your clients trust you! In fact, you can really change the relationship with your clients by genuinely caring for them.
Become a true solution provider
When you run a solopreneur business, you play several key roles at the same time. In fact, you are the solution provider, marketer, sales person and customer service representative at the same time. You should be a solution provider while acting in all these roles. Most of the time, you may find clients contacting you for help. You may be annoyed at times since they are taking your time when it might be their responsibility to solve the problem.
But you need to play the role of a caring customer service representative as a solopreneur. If a client needs your help, it is because he/she cannot handle the issue at hand. That is why you need to be patient and caring and do your best to solve the problem for the client.
If you are not in a position to solve the issue for the client, make sure to direct the client to a place where he/she can solve the problem, even if it is your competitor. Being there for them will make them trust you and your business more in the long run. A client will always love to deal with a business that goes that extra mile to solve their issues.
Update the clients on the status of their queries
If you have ever sent a request to a business and waited for a few days without a reply from them, you already understand how it feels to do business with such a company. Disturbing, isn’t it?
Well, your clients will feel the same way when you don’t reply their queries as soon as you receive them. As a caring solopreneur, you should update your clients on a regular basis. Send an email saying that you received their worry/concern and you are working on it. Let them know when they can expect a solution from you. Make sure to update the client each time progress is made on their problem. Make sure to solve their problems within the promised deadline. If you can solve the problem before the deadline, do it by all means. But do not delay solving the issue past the deadline. The more a client has to wait for a solution to his/her problem, the angrier he/she becomes. Having angry clients is bad news for your solopreneur business.
Gather feedback from your clients
Client feedback is an important component to take your business to the next level. But most businesses neglect this important aspect. When you run a solopreneur business, every client is important to the success of your business.
If you really care for your clients, they will keep coming back with their friends and colleagues. Listening to the feedback of your clients is very important in this regard. Receive all the client feedback in good faith. Similar to accepting praise for the job done well, you should consider working on areas where you are criticized by your clients. Think of criticism as an area for improvement or just as input, then implement whatever improvements you can. It will help take your business to the next level.
