When you are aware of the differences in association to how female or male prospects think, you should be able to alter the way in which you are marketing services and products to them. The latest research now reveals how brain chemistry will affect women and men in a different way. When you are aware of this and use this knowledge to your advantage as an employer or business manager with prospects, employees and customers are able to make a significant difference when it comes to the success of the business.
The Differences In Brain Chemistry
Brain chemistry can be compared to understanding a person who first speaks what you have perceived as a type of foreign language. If you happen to only speak one language such as English, you are losing out on the sales for all the people that speak these foreign languages. Making use of this type of training you learn how to truly speak the language of the prospects that may already be interested in the solutions your company offers.
One of these examples will be that men may not be able to communicate as well with women due to the fact that women think differently than men. The left hemisphere of a brain does very different things and lives in a very different world and thinks very differently to the way women do. However, this particular Gender Brain Chemistry program is now revealed. In reverse what women were not aware of in men is also now revealed. The understanding associated with how the opposite sides of a brain think drastically improves sales and communication for businesses.
How Will Brain Chemistry Affect The Workplace?
Brain chemistry is the driving force behind the way we act, feel and think. For example the body of a man craves testosterone which is revealed in their typical desire for challenge, taking credit, goals, deadlines, to be noticed and shown appreciation. The body of a woman craves oxytocin which is associated with sharing credit, genuine care for customers and other employees, rapport, trust, desiring respect and intentions. This has an effect between the managers and the employees and the employees with the customers.
Below are a few of the benefits for sole-proprietors, consultants, business owners and any type of business you may be in.
The latest training in brain chemistry offers results in regards to:
•Prospective clients and customers will quickly feel trust and this encourages them to be more likely to invest in products or services
•Customer retention improves as the customers believe that this is the type of company that has an understanding on what their needs are. This results in the customers referring others to the company
•Increase in productivity gains which is due to that when the employees feel content and fulfilled they will have a natural desire to work harder in order to ensure their job is secure. It is proven that the employees that stay with a company for longer save the company on costs related to “new hiring” to do with advertising for the new position and training the new employee
•Improvement on morale, which generally means that employees will be less-likely to be dishonest or steal from an employer
•When employees are happy they generally are healthier which means a decreases in insurance claims and increase in productivity in the workplace
•Brain chemistry training decreases the overall costs of the training over time due to the fact that it is associated with the science around how the human brain operates. This type of training can be taught over and over again without having to hire an outside party to retrain the newer employees