The Power of Reviews for SEO: MORE Reviews & Testimonials to Get MORE Clients!
Original price was: $47.00.$2.99Current price is: $2.99.
Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.
Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.
Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.
What’s important is to think about two things:
a) The search engines who read it
b) The people who read it
Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.
Reviews and testimonials are statements that a customer or client has made about you or your business. They have similarities and differences.
Testimonials are positive statements the client has given you and you have posted on your website or other marketing materials.
Reviews may be positive, neutral or negative and are written by someone about you, your services or your business. Typically, reviews are posted on directories or review sites. A review may be written by anyone, even someone who hasn’t worked with you. A person might even post a review about how you handled a phone call.
What’s important is to think about two things:
a) The search engines who read it
b) The people who read it
Obviously, you first care about your visitors, after all, it’s them that will make the decision to purchase. But you also need to know reviews are tracked by the search engines.
Table of Contents
I.   ABOUT REVIEWS AND TESTIMONIALS   1
A.   WHAT ARE REVIEWS AND TESTIMONIALS?   1
B.   SEARCH ENGINE OPTIMIZATION (SEO) OF REVIEWS & TESTIMONIALS   1
1.   Online Reviews   2
2.   Online Testimonials   2
C.   THE BENEFITS OF CUSTOMER REVIEWS AND TESTIMONIALS   4
D.   HOW REVIEW SITES INCREASE SEO PAGE RANKING   5
E.   WHY ARE REVIEWS IMPORTANT FOR SEO?   6
II.   THE WRITING OF REVIEWS AND TESTIMONIALS   7
A.   WHAT ARE THE BEST REVIEWS AND TESTIMONIALS FOR YOUR BUSINESS VENTURE?   7
1.   Honesty is the Best Policy   7
2.   Balance is Key   8
3.   Show and Tell   8
B.   HOW TO GET MORE CLIENTS TO WRITE REVIEWS AND TESTIMONIALS   8
1.   How To Get Testimonials For Your Website   9
2.   Requesting A Testimonial   10
3.   Securing More Reviews From Customers   10
4.   Ask Questions to Help Clients Know What To Write   10
C.   GET PERMISSION   11
1.   Testimonial Request Form   12
2.   Testimonial Request Form   13
III.   HOW TO BENEFIT FROM AUDIO AND VIDEO TESTIMONIALS   14
A.   VIDEO TESTIMONIALS BUILD TRUST   14
B.   IT ACTS AS A VISUAL FAQ   14
C.   VIDEO TESTIMONIALS WORK WELL WITH SOCIAL MEDIA   15
D.   WHERE TO POST AUDIO AND VIDEO TESTIMONIALS   15
IV.   REVIEWS ON SPECIFIC SITES   15
A.   GOOGLE PLACES REVIEWS   15
1.   Getting More Reviews on Google Places   15
2.   How to View and Add Google Places Reviews   17
3.   How to Publically Respond to Google Places Reviews   19
B.   GOOGLE PLUS ONE (+1) AND FACEBOOK LIKES   19
C.   TESTIMONIALS ON YOUR WEBSITE AND SALES PAGES   19
V.   IN SUMMARY   21
A.   REASONS WHY TESTIMONIALS AND REVIEWS ARE IMPORTANT FOR YOUR BUSINESS   21
B.   HOW REVIEWS AND TESTIMONIALS CAN WORK FOR YOUR BUSINESS:   21
C.   PRACTICE NOW!   22
VI.   WHAT ARE THE NEXT STEPS?   23